公益LOGO设计分享Public LOGO design sharing abroad

 

 

悉尼与澳大利亚援助行动合作，致力于将危机地区的妇女从受害者转移到领导人。通过一个危机符号——感叹号——并翻转它。之所以出现这个名字，是因为它不仅代表着女性的地位，而且在它的心中有着品牌象征。品牌发挥翻转，改造众所周知的短语，并在生活中运动的想法。

 

 

Arise

by Re

 

Re Sydney worked with ActionAid Australia on a campaign to recasting women in crisis zones from victims to leaders. By taking a symbol of crisis – the exclamation mark – and flipping it. The name Arise was chosen as it not only speaks to the ascendance of women, but has the brand symbol right at its heart. The brand plays with the idea of flipping, transforming well known phrases and coming to life in motion.