品牌设计包括：企业的LOGO设计，独特的企业名称字体设计，广告语（slogan）设计，画册、包装等设计，品牌传播。




1.品牌设计是在企业自身正确定位的基础之上，基于正确品牌定义下的视觉沟通，它是一个协助企业发展的形象实体，不仅协助企业正确的把握品牌方向，而且能够使人们正确的、快速的对企业形象进行有效深刻的记忆。

2.设计是冰山一角，却至关重要！如果我们把品牌理解成一座冰山。品牌或企业所属的文化制度、员工行为、组织结构、核心技术、营销方式等要素是构成这座冰山的主体，尽管隐于水下，却是品牌发展最强有力的支撑与原动力。但这一切都必须通过一系列完整有效的视觉设计与品牌推广来被大众所认知。

一个好的品牌设计能增加商品的附加价值，带动企业产品的销售量。品牌设计包含的内容有很多，企业可以根据自身需求有目的的选择设计项目,简单来说，品牌设计包括MI、VI、BI，具体点就是品牌命名、广告语、标志设计、包装、广告、海报、画册、店面设计、网站、微信二次开发等。其实很大部分的品牌设计都归结于标志设计，因为品牌在客户心中留下最深印象的就是标志,企业的LOGO设计

LOGO是一个具有明显的可识别性，也是品牌设计的基础工作。富有新意的LOGO能更好的宣传品牌的优势和文化，也能更容易的为消费者所记忆。

独特的企业名称字体设计



Brand design includes: enterprise LOGO design, unique corporate name font design, slogan design, album, packaging design, brand communication.



1. Brand design is based on the correct positioning of the enterprise itself and visual communication under the correct definition of the brand. It is an image entity that helps the enterprise to develop. It not only helps the enterprise to correctly grasp the direction of the brand, but also enables people to correctly and quickly remember the image of the enterprise effectively and profoundly.



2. design is the tip of iceberg, but it is very important. If we understand the brand as an iceberg. The cultural system, employee behavior, organizational structure, core technology and marketing mode of the brand or enterprise are the main elements of the iceberg. Although hidden in the water, they are the strongest support and driving force for the development of the brand. But all this must be recognized by the public through a series of complete and effective visual design and brand promotion.



A good brand design can increase the added value of goods and drive the sales volume of enterprises. Brand design contains a lot of content, enterprises can choose design projects according to their own needs purposefully. Simply speaking, brand design includes MI, VI, BI, specific points are brand naming, advertising language, logo design, packaging, advertising, posters, albums, store design, website, Weixin secondary development and so on. In fact, a large part of the brand design is attributed to logo design, because the brand in the hearts of customers left the deepest impression is logo, LOGO design enterprises.



LOGO is a recognizable feature, and is also the basic work of brand design. Innovative LOGO can better promote the advantages and culture of the brand, but also easier for consumers to remember.

Unique enterprise name font design